Core principles Archives

Adobe leads the Customer Engagement Pack

Post author:CX-Create
Post published:May 23, 2023
Post category:Customer journey orchestration CDPs Core principles Collaboration Technologies Content & Digital Asset Management Customer Engagement Platforms

By accelerating the production and delivery of exceptional omnichannel customer experiences Adobe Experience Cloud has several distinct advantages over other competing customer engagement platforms: A total focus on the customer…

Six principles behind a symbiotic Customer Experience

Post author:CX-Create
Post published:May 4, 2021
Post category:Business architecture Core principles Guiding principles for CX

There are those who think that CX doesn't really matter, and there are also those who think that CX is all that matters. Both are wrong. Any good business is…