The Customer Engagement Platform – part 2: Anatomy
Anatomy of a Customer Engagement Platform
Anatomy of a Customer Engagement Platform
From CRM to CEP, the birth To deliver a fluid and relevant experience to each customer requires a lot of joined-up thinking, coordination, and in-context responsiveness. CRM systems of old…
On February 10th, Rob Tarkoff, EVP and GM, Oracle Advertising and Customer Experience, gave industry analysts an innovation update on Oracle Cloud CX from a B2B angle. For those unfamiliar…
On January 27, Christian Klein SAP's CEO announced the availability of a very significant new offering: Business Transformation as a Service. This is a big deal. The Intelligent Enterprise is…
AI helps scale relevance by triggering the best contextual response Over the last few years, AI in the form of machine learning (ML) and natural language processing (NLP) has been…
Living systems can sense, respond and adapt to their environment to ensure survival. Given today's more compressed timescales for adapting to stay relevant, any enterprise must be alert to changes…
As a follow-on from the previous blog: New value disciplines must be mastered for the digital age, let's take a look at the role of three essential platforms. To survive…
The current business environment can be described as extreme Darwinism. This Covid-19 pandemic has made that more obvious. The time available to adapt to compete successfully for customers has narrowed.…