Salesforce Data Cloud expands the value of Customer 360

Beyond siloed legacy CRM – build a growth engine!

Salesforce announced Salesforce Data Cloud (originally named Salesforce Genie) at Dreamforce 2022, marking a significant uplift in customer engagement capabilities and the ability to deliver consistently relevant and positive customer experiences irrespective of channel.

As we will see, Data Cloud is much more than a customer data platform (CDP) for marketing or sales. This report examines its potential contribution as an essential component of an enterprise growth engine if adopted wisely. Even existing Salesforce Customer 360 customers may need to widen their perspective beyond legacy CRM thinking to take full advantage of this innovative enterprise customer data platform.

This report aims to stimulate more strategic discussions, especially at the board level, that go beyond narrow departmental thinking, and to explore the role of Data Cloud, as companies strive to differentiate and foster profitable growth through more meaningful and relevant customer engagement and reliably positive experiences.

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