Creatio – the freedom to change

Composable architecture gives businesses the freedom to adapt rapidly and stay relevant to their customers

Two years ago, Creatio embarked on a new product strategy to free enterprises from the traditional constraints of most SaaS platforms. The approach was to atomize its CRM platform, breaking it down into composable microservices that could be recombined to suit the needs of each enterprise. Customer 360 provides the foundation, the real-time well of customer data; transactional, demographic/firmographic, and when connected to the web or via APIs to e-commerce systems, social networks, and all interaction channels’ experiential data. The platform is also database agnostic, allowing enterprises to use their preferred technology.     

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